Bookshelf of the Week: ‘Cloud’ Bookcase

Cloud Bookcase

For this week’s Bookshelf of the Week I bring you the Cloud as designed by the French brothers Ronan and Erwan Bouroullec.

Constructed in tough polyethylene and available in four colours – white, red and two shades of green, the Cloud may be beautifully crafted, highly stylised and cleverly named, but is it also the most impractical bookcase ever? There’s certainly not a lot of room in terms of capacity is there? And what room there is involves ‘shoehorning’ the books into pigeonholes. No definitely not the most practical book storage solution in the world.

But then again isn’t that the whole point of the Cloud – to showcase the finest and most precious books in one’s library? I certainly like the idea that the books can be shelved at various angles, and I also like the idea that the Cloud would more or less blend into a similarly coloured background, making the books look as though they really were floating on a cloud. So maybe I’m being a bit harsh here, and for once aesthetics is more important than utility.

So what are your thoughts on the Cloud? Is it something you’d put in your own home regardless of how practical it may or may not be? Should all our bookshelving solutions be strictly utilitarian, or is there always for a bit a showcasing too? I pass the virtual mic over to you my fellow readers.

About Rob

Rob, a self-confessed bibliophile, is without any hope of rehabilitation. He gets unnaturally excited over anything book-shaped, and if book sniffing were a crime then he would have been locked up years ago (which wouldn't bother him in the slightest provided his cell was lined with books).


  1. Mmmmmmodularity, kewl.

    But, it still reminds me of the plastic bits that hold packs of beer together and kill ducks ๐Ÿ™

    • Rob (Twitter: robaroundbooks)

      @Mark – Damn it. Now I’m sad for the ducks too. I didn’t even think it looked like ‘plastic bits that hold packs of beer together’ until you pointed it out.

      @Linda – You clearly show why behind every great man is an even better woman. Such logic. Such intelligence. Such astute observation. You know I never even thought of the issue of spine damage. I guess if stored in a more upright position in ‘the cloud’ though, that wouldn’t be an issue.

  2. I had two thoughts when looking at this bookshelf, no, three:

    1. Gee, it’ll hold maybe ten books. I’d need to line the walls of my whole house with these things to even make a dent in storing my collection.

    2. Golly gee, that’s gotta be bad for the book spines to suspend them in those little poorly shaped circles. I’d NEVER put my “finest and most precious” books on that thing. (And paperbacks would be a joke.)

    3. Not designed by a reader, then, was it?


  3. Rob, true, if you stored the books upright the spine thing wouldn’t be an issue. But then you could get about, what? One or two books per circle?

    If it were prettier I might agree with the form-over-function logic, but I don’t even think it’s pretty. Maybe that’s just me. I like old, quaint furniture with character. Never been a fan of the “modern” look in furnishings. Whine whine whine. ๐Ÿ™‚

  4. Rob (Twitter: robaroundbooks)

    You’re a traditionalist Linda, so modern minimalism definately wouldn’t work for you. I’m somewhere in between – kitchens, living rooms, hallways, bedrooms: completely minimal. Library, office: Victorian/Edwardian/1930s/40s

  5. The funny thing is, I love the look of sleek, new tech toys and gadgets and don’t have any problem putting such “modern” things on old furniture. I wouldn’t want my technology to start looking like my furniture. So, bring on the gorgeous high-tech, high-gloss gadgets … and give me old-fashioned furniture and shelves to put it all on! ๐Ÿ™‚

  6. Oh, and one last thing: I like that this week’s bookshelf is actually more about the shelf than the books. Nice twist on your own category there. ๐Ÿ™‚

  7. stujallen (Twitter: stujallen)

    maybe nice as centre piece to show off speacial books ,but not pratical for mass storage rob

  8. Rob (Twitter: robaroundbooks)

    @Linda – Actually Linda I should be talking about the bookshelf more than the books so for once I’m doing it right.

    @Stu – I’m glad we agree on the same thing then Stu.

  9. Saw this bookcase used in a cool way at E3 2009. Search for Xbox360 press event and you’ll see. Very neat.