On Sunday 31st January, in celebration of the 30th anniversary of its Billy Bookcase, the creatives at Ikea descended upon the famous Bondi Beach in Australia, and planted 30 of their famous bookcases in the sand. They then filled the bookcases with books and invited surfers, swimmers and sun worshipers to come along and swap out out one of their own books for one of the others on offer, while at the same time making a donation to the Australian Literacy & Numeracy Foundation.
Thankfully news photographer Charlie Brewer was on the spot to capture the event. And together with the shot I present here as this week’s Bookshelf of the Week, Charlie has uploaded a whole set of pics on to Flickr. If that’s not enough pictures for you then you may also want to go along to the Wentworth Courier website (the local newspaper that covers Bondi Beach), and check out another sprawling gallery of shots from the event – I urge you do so, they’re really good (and I’m not just talking about the ones with bibliophile Vera Sprothen in her bikini :))
All I’ve got to say, is what a brilliant idea. We all know how many people head along to the beach with a book in hand, and for this day the bibliophiles on the beach were well served. Well done Ikea, and my thanks to Charlie for sharing such a great shot!